Our story

Hello, my name is Iulia and I am the creator of The Rag Project, a brand that aims to give new life to as many old fabrics and clothes as possible and turn them into fun new accessories and clothes, that was founded in June 2023, in Cluj-Napoca.

Sustainability is the cornerstone of The Rag Project and by upcycling fabrics and other materials, I aim to reduce waste and minimize the environmental impact of fashion. Each piece is a testament to the beauty and potential of materials that might otherwise be discarded. My eco-friendly approach extends to every aspect of the business, including packaging and sourcing.

The Rag Project aesthetic has something for everyone, for the vintage lovers, the alt/punk/rock rebels, the dreamy ones who like to romanticize life, the sporty, the casual, and all the other unique expressions of style. 

The journey of The Rag Project has been incredible, thanks to the overwhelming support and feedback. As a (mostly) one-woman show, I am dedicated to continuing this journey of creativity and sustainability. Thank you for being a part of it!